Why Do Engineers Hate Marketing?
December 28, 2008 by Aidan
Filed under Engineering Marketing, Latest Stories
In marketing we are taught to sell the “sizzle” – not the steak. Works great when you are selling to ordinary mortals – people who have souls and emotions. That excludes Engineers of course. Being an Engineer myself, I can certainly relate to this and hopefully I can be excused for poking some fun at [...]
5 Easy Steps to Financial Freedom
December 7, 2008 by Aidan
Filed under Latest Stories, Money
As the financial world seems to crumbling around us at present, I thought I would point you in the direction of an excellent document prepared by one of our clients – Greg Bell from ihatebudgets.
This is a free download packed with some very practical guidance on how to budget your way towards financial freedom.
You can [...]
