Fight to the Death for Local Readers

Looks like local news is shaping up to be the next major battleground for the newspaper industry.
Here is a good article from Henry Blodget on the subject. (remember Henry – he was the analyst who predicted that Amazon.com’s stock price would hit US$400 in October 1998 – which it did a month later – gaining [...]

Has Rupert Murdoch Done a Deal With the Devil?

“I’m not saying I beat the devil …but I drank his beer for nothing” – Kris Kristofferson

It is not for me to validate or otherwise the persistent rumor that Rupert Murdoch is in fact the devil incarnate. However, he is certainly accusing Google of drinking his beer for nothing.
It appears, according to Rupert, that every [...]

Bounce Rate – This is costing me Money!

OK. So you are not big on website stats.
If that is the case, I encourage you to focus on just one metric – BOUNCE RATE. This is the percentage of initial visitors who leave your site (or bounce away) without visiting any other pages.
In my view this is a much more useful metric than UNIQUE [...]