Pepsi shuns Super Bowl – spends on the Net instead

Let the landslide begin!
Pepsi has just announced that it is pulling its multi-million dollar Super Bowl ad campaign in favor of a Net based strategy. This is big (and disturbing) news in traditional media circles. Pepsi has been a consistent advertiser over the past 23 years during the Super Bowl.
The fact that they are now [...]

How do you make money from Social Media?

How do you make money from social media? This is a question which I get asked continually.
The short answer is you don’t…well at least not directly. Social media is all about being just that – social. As soon as you try to overtly use it to push products down people’s throats you will fail.
However, social [...]