For God’s Sake – Even the Pope is Blogging!

OK – even the Pope gets it! If you ever needing convincing that Social Media is here to stay then you have to look no further than the Vatican. Pope Benedict XVI has just instructed his priests to get out of the pulpit and start blogging. Here is an excerpt of what he had to [...]

Domino’s Pizza – Now This Campaign Takes B@lls!

Wow! You gotta hand it to Domino’s Pizza. Their latest campaign “Pizza Turnaround” takes some serious b@lls. Imagine going to your boss and saying: “Hey, I got a great idea – lets spend a few million bucks on an ad campaign telling everyone that our product has sucked in the past…but now it is going [...]

Pants on the Ground – Viral Video Sensation

How do you create a video that goes viral? How do you create massive buzz? Well, if you knew that you would be able to write your own ticket to stardom (or massive product success). More often than not, viral videos come out of left field – they were not premeditated. They take us by [...]

The Eight Irresistable Principles of Fun

I don’t normally bother too much with “feel good” viral videos – in fact I hate them. However, I thought this one was worth sharing. Enjoy…it’s a good one!

Social Media – Why Does it Matter?

I stumbled across this great presentation by Paul Isakson – previously Head of Strategy at Minneapolis based, Space 150 – a leading branding agency. I thought I would share it with you – some great insights.
Social Media: It’s Not What You Say That Matters
View more documents from Paul Isakson.