For God’s Sake – Even the Pope is Blogging!

OK – even the Pope gets it! If you ever needing convincing that Social Media is here to stay then you have to look no further than the Vatican. Pope Benedict XVI has just instructed his priests to get out of the pulpit and start blogging. Here is an excerpt of what he had to [...]

Domino’s Pizza – Now This Campaign Takes B@lls!

Wow! You gotta hand it to Domino’s Pizza. Their latest campaign “Pizza Turnaround” takes some serious b@lls. Imagine going to your boss and saying: “Hey, I got a great idea – lets spend a few million bucks on an ad campaign telling everyone that our product has sucked in the past…but now it is going [...]

Pants on the Ground – Viral Video Sensation

How do you create a video that goes viral? How do you create massive buzz? Well, if you knew that you would be able to write your own ticket to stardom (or massive product success). More often than not, viral videos come out of left field – they were not premeditated. They take us by [...]

The Eight Irresistable Principles of Fun

I don’t normally bother too much with “feel good” viral videos – in fact I hate them. However, I thought this one was worth sharing. Enjoy…it’s a good one!

Social Media – Why Does it Matter?

I stumbled across this great presentation by Paul Isakson – previously Head of Strategy at Minneapolis based, Space 150 – a leading branding agency. I thought I would share it with you – some great insights.
Social Media: It’s Not What You Say That Matters
View more documents from Paul Isakson.

Pepsi shuns Super Bowl – spends on the Net instead

Let the landslide begin!
Pepsi has just announced that it is pulling its multi-million dollar Super Bowl ad campaign in favor of a Net based strategy. This is big (and disturbing) news in traditional media circles. Pepsi has been a consistent advertiser over the past 23 years during the Super Bowl.
The fact that they are now [...]

How do you make money from Social Media?

How do you make money from social media? This is a question which I get asked continually.
The short answer is you don’t…well at least not directly. Social media is all about being just that – social. As soon as you try to overtly use it to push products down people’s throats you will fail.
However, social [...]

Fight to the Death for Local Readers

Looks like local news is shaping up to be the next major battleground for the newspaper industry.
Here is a good article from Henry Blodget on the subject. (remember Henry – he was the analyst who predicted that Amazon.com’s stock price would hit US$400 in October 1998 – which it did a month later – gaining [...]

Has Rupert Murdoch Done a Deal With the Devil?

“I’m not saying I beat the devil …but I drank his beer for nothing” – Kris Kristofferson

It is not for me to validate or otherwise the persistent rumor that Rupert Murdoch is in fact the devil incarnate. However, he is certainly accusing Google of drinking his beer for nothing.
It appears, according to Rupert, that every [...]

Bounce Rate – This is costing me Money!

OK. So you are not big on website stats.
If that is the case, I encourage you to focus on just one metric – BOUNCE RATE. This is the percentage of initial visitors who leave your site (or bounce away) without visiting any other pages.
In my view this is a much more useful metric than UNIQUE [...]

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