Amazing…

Online marketing at its finest…..whether you are an American Idol fan or not, you cannot help but be amazed at the guts of this young guy – David Cook. He took a song from a totally different type of artist/genre and turned it on its head. A great example of the combined power of traditional [...]

Lead Generation – Part 2 – Successful Leadgen Sites

I promised to show you some examples of successful lead generation sites. The first two are from our Pure Golf Training business in which we partner with leading golf coach, Steve Bann to deliver golf training products and services worldwide. Both of these lead generation sites convert at better than 40% visitor to sign-up ratio:
The [...]

Lead Generation – Part 1 – Lessons from Josiah.

“Leads are the lifeblood of selling” – Jeffrey J.Fox, bestselling author of Secrets of Great Rainmakers.
Back in 1763, Josiah Wedgewood, of Wedgewood Pottery fame, was generating leads for his pottery business based on “word of mouth” referrals. He had convinced Queen Charlotte to let him name the line of pottery she purchased “Queens Ware”.
That was [...]

Teams At Their Best – Denis Pagan Hits the Web!

You heard it here first!

We have had the pleasure over the past few weeks working with AFL Coaching Legend, Denis Pagan in the launch of his new website – Teams At Their Best

This is Denis’s first foray into the world of the Internet but it was enough to grab sporting headlines in Melbourne’s Herald Sun [...]

The Hog – Golf for the Politically Incorrect

“The Hog”
The old irreverent “Hog” is still a force to be reckoned with in golf. Originally a resident of the bar at the old Golf.com.au website way back in 1995, the poor old “Hog” has been unceremoniously dumped to make way for the Golf.com.au brand new politically correct approach to the ancient game of golf – how unbelievably boring! [...]

The Problem With Music

I just had to include this article. What a great insight into the music industry.
The Problem With Music by Steve Albini
Whenever I talk to a band who are about to sign with a major label, I always end up thinking of them in a particular context. I imagine a trench, about four feet wide and [...]

Home Again in Ballyknock

Those long summer nights in Ireland. Radio Luxemburg and Van Morrison. The distant sound of the Orange Lambeg Drums. The little stone cottage built by my great, great grandfather over three hundred years ago. That was Ballyknock. That was my home.
The old stone walls stood during the great famine and through much hardship and suffering. [...]

She Has a Point…Or Does She?

As soon as she rattled her jewelry at me I knew that I was in for a debate.
It was one of those gala dinners where you get to dress up and prepare to engage in some friendly chit chat with people outside your normal circle.
At least that was what I was expecting. I wasn’t really [...]

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