Domino’s Pizza – Now This Campaign Takes B@lls!

Wow! You gotta hand it to Domino’s Pizza. Their latest campaign “Pizza Turnaround” takes some serious b@lls. Imagine going to your boss and saying: “Hey, I got a great idea – lets spend a few million bucks on an ad campaign telling everyone that our product has sucked in the past…but now it is going [...]

Pants on the Ground – Viral Video Sensation

How do you create a video that goes viral? How do you create massive buzz? Well, if you knew that you would be able to write your own ticket to stardom (or massive product success). More often than not, viral videos come out of left field – they were not premeditated. They take us by [...]

Amazing…

Online marketing at its finest…..whether you are an American Idol fan or not, you cannot help but be amazed at the guts of this young guy – David Cook. He took a song from a totally different type of artist/genre and turned it on its head. A great example of the combined power of traditional [...]