Pepsi shuns Super Bowl – spends on the Net instead

Let the landslide begin!
Pepsi has just announced that it is pulling its multi-million dollar Super Bowl ad campaign in favor of a Net based strategy. This is big (and disturbing) news in traditional media circles. Pepsi has been a consistent advertiser over the past 23 years during the Super Bowl.
The fact that they are now [...]

Teams At Their Best – Denis Pagan Hits the Web!

You heard it here first!

We have had the pleasure over the past few weeks working with AFL Coaching Legend, Denis Pagan in the launch of his new website – Teams At Their Best

This is Denis’s first foray into the world of the Internet but it was enough to grab sporting headlines in Melbourne’s Herald Sun [...]