Pepsi shuns Super Bowl – spends on the Net instead

Let the landslide begin!
Pepsi has just announced that it is pulling its multi-million dollar Super Bowl ad campaign in favor of a Net based strategy. This is big (and disturbing) news in traditional media circles. Pepsi has been a consistent advertiser over the past 23 years during the Super Bowl.
The fact that they are now [...]

Amazing…

Online marketing at its finest…..whether you are an American Idol fan or not, you cannot help but be amazed at the guts of this young guy – David Cook. He took a song from a totally different type of artist/genre and turned it on its head. A great example of the combined power of traditional [...]

Lead Generation – Part 2 – Successful Leadgen Sites

I promised to show you some examples of successful lead generation sites. The first two are from our Pure Golf Training business in which we partner with leading golf coach, Steve Bann to deliver golf training products and services worldwide. Both of these lead generation sites convert at better than 40% visitor to sign-up ratio:
The [...]

Lead Generation – Part 1 – Lessons from Josiah.

“Leads are the lifeblood of selling” – Jeffrey J.Fox, bestselling author of Secrets of Great Rainmakers.
Back in 1763, Josiah Wedgewood, of Wedgewood Pottery fame, was generating leads for his pottery business based on “word of mouth” referrals. He had convinced Queen Charlotte to let him name the line of pottery she purchased “Queens Ware”.
That was [...]

She Has a Point…Or Does She?

As soon as she rattled her jewelry at me I knew that I was in for a debate.
It was one of those gala dinners where you get to dress up and prepare to engage in some friendly chit chat with people outside your normal circle.
At least that was what I was expecting. I wasn’t really [...]