Pepsi shuns Super Bowl – spends on the Net instead

Let the landslide begin!
Pepsi has just announced that it is pulling its multi-million dollar Super Bowl ad campaign in favor of a Net based strategy. This is big (and disturbing) news in traditional media circles. Pepsi has been a consistent advertiser over the past 23 years during the Super Bowl.
The fact that they are now [...]

Blow Away Your Competitors

Discover how to maximize your online sales. Practical guidance for business owners on How to Sell Your Products and Services Online
I am just in the process of rewriting this book for 2010 – I expect to release the new version during December 2010.
In the meantime you should head over to 7 Fatal Website Mistakes…and how [...]