For God’s Sake – Even the Pope is Blogging!

OK – even the Pope gets it! If you ever needing convincing that Social Media is here to stay then you have to look no further than the Vatican. Pope Benedict XVI has just instructed his priests to get out of the pulpit and start blogging. Here is an excerpt of what he had to [...]

Social Media – Why Does it Matter?

I stumbled across this great presentation by Paul Isakson – previously Head of Strategy at Minneapolis based, Space 150 – a leading branding agency. I thought I would share it with you – some great insights.
Social Media: It’s Not What You Say That Matters
View more documents from Paul Isakson.

Pepsi shuns Super Bowl – spends on the Net instead

Let the landslide begin!
Pepsi has just announced that it is pulling its multi-million dollar Super Bowl ad campaign in favor of a Net based strategy. This is big (and disturbing) news in traditional media circles. Pepsi has been a consistent advertiser over the past 23 years during the Super Bowl.
The fact that they are now [...]