Pepsi shuns Super Bowl – spends on the Net instead
December 19, 2009 by Aidan
Filed under Football, Latest Stories, Online Marketing
Let the landslide begin!
Pepsi has just announced that it is pulling its multi-million dollar Super Bowl ad campaign in favor of a Net based strategy. This is big (and disturbing) news in traditional media circles. Pepsi has been a consistent advertiser over the past 23 years during the Super Bowl.
The fact that they are now [...]
Twitter Strategy Takes Author to #1 on Amazon
May 24, 2009 by Aidan
Filed under Latest Stories, Success Stories
When hack golfer, John Richardson told veteran PGA Tour player, Sam Torrance that he planned to drop 33 strokes in 363 days, Torrance replied: “Dream On”
Well the breaking news today is that, not only did John reach his goal, but the book Dream On has just gone to #1 in the Amazon best seller list [...]
